Sample site · Fencer · Mooroolbark VIC
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Strainer Post Fencing
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Websites for optometrists
Lens question mid-test? On Growth, a reply goes out at once.
See the site before you pay; after that, we change it whenever you ask. Growth adds an automatic reply to each enquiry and a follow-up, sent while you finish the test.
- Free preview, no card
- Live 5 business days after approval
- Month to month
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Want to see yours?
The gaps
Why 3pm Tuesday sits open in an independent practice.
Moments when someone due for an eye test books elsewhere.
An open test mid-week
A contact lens follow-up cancels and 3pm Tuesday is open. Your booking page shows the time, but someone searching that day finds the chain stores first.
Chains take the search page
Search "optometrist near me" and the chain stores often take the first few results. With no page that names your suburb, your practice may not appear at all.
No way to book at night
Someone notices the road signs blurring on the drive home. If your site only offers a phone number, they book with whoever takes bookings online that night.
Your frames stay in the shop
You stock labels the chains don't carry, and nobody can see them until they walk in the door.
What's included
Your range, your tests and a way to book.
The path from "optometrist near me" to your booking page.
- Book now, or a request form
- Book now opens the online booking page you already use, as a link. If you take requests instead, an enquiry form sends them to your front desk, with spam blocked.
- Your frame brands, in photos
- A gallery of the labels you stock, with your own photos and a line on each, so people know the range before they visit.
- A page for each service
- Eye tests, children's vision, myopia management, contact lenses and progressive lenses, each explained in plain language on its own page.
- Preferred-provider funds, listed
- The funds you are a preferred provider for and whether patients can claim on the spot, written out in plain text where they check before they book.
- Your suburb, named for Google
- Someone searching "optometrist Ballarat" needs a page with Ballarat on it. We write up to 3 suburb pages (8 on Growth) and set your Google Business Profile to the same areas.
- Optometrist profiles
- Each optometrist gets a photo, their qualifications, their AHPRA registration number and the work they focus on, such as children's vision.
How it works
Your part takes two minutes.
Nothing to pay until you’ve seen your site.
- 2 minutes
Tell us your trade and suburb
No card. No call.
- Within 1 business day
Get your site
Your services and contact details, already in.
- Free
Ask for changes
We make them before you pay anything.
- Within 5 business days
Approve it. It goes live.
Domain, hosting, SEO and Google profile, done.
- Every month
We keep it working
Updates, support and small changes.
Pricing
Two plans. Nothing to pay until you approve your site.
The $499 go-live fee covers design, writing, SEO and setup. Charged once, after you approve.
Standard
For getting found and called.
$149+ GST per month
+ $499 go-live fee, after you approve
Included
- Enquiries to your phone, spam blocked
- Your own design, phone-first
- Your licences, offers and Google reviews
- Your photos fixed, gaps filled
- Google Business Profile setup
- 3 area pages, 4 starter articles
- Unlimited small changes
- Hosting, domain, SEO and analytics
Growth
RecommendedFor winning more searches every month.
$199+ GST per month
+ $499 go-live fee, after you approve
Everything in Standard, plus
- Up to 8 area pages
- Automatic replies and follow-ups
- 4 article drafts a month
- Monthly performance report
- Media kit: share-ready images
- Email newsletters
- Google profile automations (coming soon)
Pro
Coming soonFor owners who’d rather be on the tools.
$399+ GST per month
+ $499 go-live fee, after you approve
Join the waitlist to hear first.
Everything in Growth, plus
- Text a job photo; it’s on your site
- New enquiries texted to you instantly
- A site assistant that answers visitor questions
- A weekly job text; we write it up
- Articles from your own jobs
- Unlimited area pages
- Email at your own domain
Prices in AUD, plus GST. A year up front is 12 months prepaid at 15% off. Cancel renewal before your next billing date.
Need a design-led site for a consultancy or firm? See Studios
The promise
Your site, your call.
Pay after you approve
The preview is free. No card.
No lock-in
Month to month. Leave and it stays live to the end of the paid period.
Your content is yours
Leaving? We export your pages and photos.
FAQ
Questions optometrists ask.
Will this fill my appointment book?
No. We don't promise patients, bookings or income. You see each enquiry the site sends, and every booking stays in your own system.
Will I need a new booking system?
No. Book now is a plain link to the online booking page you already use, and your appointments, recalls and patient records stay where they are.
Can a website help me compete with the chains?
It gives you a place to show what they can't: the frames only you stock, the time you spend on a test and the clinical services you offer. The chains will still outspend you on ads; your site makes sure people who find you see the difference.
Do you write the copy with AHPRA's advertising rules in mind?
Yes. The pages describe your qualifications, services and fees, with any gap or conditions stated, and without testimonials or promises about outcomes. You check every page before it goes live.
Will my Google reviews show on the site?
No. AHPRA rules ban testimonials about clinical care, so we keep reviews, ratings and stars off health sites altogether. The site shows your optometrists, your services and your range.
What if I want to leave?
There is no lock-in. Plans run month to month, and the site stays live until the end of the period you have paid for.
Are enquiries shared with other practices, or charged per lead?
Neither. Every enquiry goes to your practice alone, and there is no fee per enquiry or per booking, only the flat monthly plan.
Will my site rank on Google?
Nobody can promise a ranking, and the chains spend heavily on search. We set up structured data, your Google Business Profile, service and suburb pages and 4 starter articles. On Growth, 4 article drafts arrive every month.
How much does it cost?
A $499 go-live fee, charged once after you approve your site, then $149 + GST per month on Standard or $199 + GST per month on Growth. Hosting, SSL, support and small changes are included.
How quickly can my site be live?
Within 5 business days of you approving the design.
Another question? Add it to the preview form and we will answer it when we reply.Ask it there
Read before you decide
Guides for optometrists
Free preview
Check your frames gallery before you pay.
Give us your practice name, your services and your suburb. Within 1 business day a link arrives to look over on your phone, and you pay only after you approve it.
- You send the form
- We reply within one business day with your site concept
- You decide. No card, no obligation