More bookings for optometrists — live in 5 days
Patients search online when they need an eye test or new glasses. We build professional websites that showcase your practice, rank locally, and make booking an eye exam effortless.
Built for independent optometry practices across Melbourne, Sydney, Brisbane, Perth, and regional Australia.
Sound familiar?
Most independent optometrists lose patients to chains because of these problems.
Losing patients to chain stores
Specsavers and OPSM dominate Google results. Without a strong online presence, patients don't even know your independent practice exists.
No online booking for eye exams
Patients want to book an eye test at 10pm when they notice their vision has changed. If they can't book online, they'll go to whoever offers it.
Frames gallery is impossible to show
You carry premium brands that chains don't stock, but patients can't see your range online. Your curated collection is your competitive advantage — and it's hidden.
Paying for a site that does nothing
Your website was built years ago and hasn't generated a single booking. No SEO, no booking integration, no frame showcase. Just a digital brochure collecting dust.
Everything an optometry practice needs online
Purpose-built for how independent optometrists compete with chains and attract loyal patients.
Eye Exam Booking Integration
Connect your practice management system or use our built-in booking forms. Patients book eye exams directly from your site, any time of day.
Frame Gallery Showcase
Display your premium frame brands with photos and descriptions. Show patients the curated range that sets you apart from chain retailers.
Local SEO for Your Area
Rank for "optometrist in [your suburb]" with structured data, Google Business Profile setup, and location-targeted content.
Lens Technology Pages
Dedicated pages explaining progressive lenses, blue light filtering, contact lens options, and specialty lenses. Educate patients on the value you provide.
Health Fund Integration Display
Show which health funds you're a preferred provider for. BUPA, Medibank, HCF — patients check this before choosing a practice.
One Fixed Monthly Price
Hosting, updates, support, and patient education content — all included. No surprise invoices. Cancel anytime.
How it works
From first conversation to a live website in 5 business days.
Tell Us About Your Business
Fill in the form below. We'll research your area and build a custom site concept — free, no obligation.
Review & Approve
See your site design before you pay a cent. We'll refine it until you're happy.
We Build & Launch
5-day turnaround from approval to live. Domain setup, SEO, content — all handled.
We Manage, You Grow
Monthly content, updates, and support included. Your site gets better every month.
Optometrist sites we've built
Real websites for real optometry practices on the TradeDraft platform.
Screenshot coming soon
Demo Optometrist
OptometristFitzroy, Melbourne
Screenshot coming soon
Demo Optometrist
OptometristMosman, Sydney
Screenshot coming soon
Demo Optometrist
OptometristNew Farm, Brisbane
Simple, transparent pricing
Start with Standard. Upgrade as your business grows.
No lock-in contracts · Cancel anytime · All plans include hosting & SSL
Everything you need to get online and start getting calls.
+ $750 one-time setup
- Custom-designed website
- Mobile-responsive design
- Edit your own pages anytime
- Hosting & SSL included
- Local SEO setup & structured data
- Google Business Profile setup
- Google Analytics tracking
- Ongoing support & updates
- Domain setup assistance
For businesses ready to rank higher and grow faster.
+ $750 one-time setup
- Everything in Standard, plus:
- 4 SEO blog posts per month
- Monthly performance report
- Priority support
- Premium typography (20,000+ fonts)
Full-service digital presence with AI and dedicated support.
+ $750 one-time setup
- Everything in Growth, plus:
- AI-powered chat widget
- AI-generated content drafts
- Client analytics dashboard
- Dedicated account manager
What our clients say
“TradeDraft gave us a site that finally competes with the chains. Patients tell us they chose us because our website looked professional and they could see our frame range.”
Client testimonial
Melbourne Optometrist
“The online booking feature changed everything. We get new patient bookings overnight now. Our books are fuller than they've been in years.”
Client testimonial
Sydney Optometrist
“Having dedicated pages for children's eye care and contact lenses brings in patients who are searching for exactly those services. It just works.”
Client testimonial
Brisbane Optometrist
Frequently asked questions
Can a website really help me compete with Specsavers?
Yes. Chain stores win on brand recognition, but independent optometrists win on personalised care, premium frames, and clinical expertise. A professional website lets you communicate those advantages to patients who are actively searching — and many patients prefer independents when they can find them.
Can patients book eye exams through the site?
Absolutely. We integrate with popular practice management systems, or provide built-in enquiry and booking forms. Patients can book or request an appointment 24/7 from any device.
Can I showcase my frame brands online?
Yes. We build a dedicated frames gallery where you can display brands, photos, and descriptions. This is one of the biggest advantages independents have — show it off.
Will my site rank on Google locally?
We build every site with local SEO from day one — structured data, Google Business Profile integration, and suburb-targeted pages. Most practices see meaningful improvement in local search visibility within 2-3 months.
Can I have pages about children's eye care?
Yes. We create dedicated pages for children's vision, myopia management, and school-age eye health. Parents actively search for paediatric eye care and these pages bring in family patients.
Is the content compliant with AHPRA guidelines?
We write all content with AHPRA advertising guidelines in mind. No unsubstantiated claims about treatment outcomes. We focus on your qualifications, the services you offer, and patient education.
How much does it cost?
$750 one-time setup + $149/month. That covers design, hosting, SSL, support, and ongoing content updates. No lock-in contracts — cancel anytime with 30 days' notice.
How quickly can my site be live?
5 business days from when you approve the design. Our platform is purpose-built for healthcare practices, so we deliver fast without cutting corners on quality.
Websites for other trades
Fill your appointment book from Google
Tell us about your optometry practice and we'll build a custom site concept — free, no obligation.